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For Immediate Release
Contact: Stephanie Weiss at 847-816-2257
Or Sweiss@rustoleum.com

Introducing a Complete Kitchen Remodel for Under $500 With New Rust-Oleum® Cabinet Transformations® and Countertop Transformations™

Vernon Hills, Ill. - The kitchen remodel is the ultimate home improvement project, occupying first place on many homeowners' "wish lists." Unfortunately, it's also one of the most expensive and time-consuming projects a family can undertake, ranging from $17,000 to $20,000 for a basic kitchen remodel and taking an average of two years from initial concept to completion, according to research published by the National Kitchen & Bath Association. Perhaps that's why so many families opt to delay – or even give up on – the entire project.

Fortunately, thanks to breakthrough innovations from Rust-Oleum®, the kitchen remodel is about to be redefined. Rust-Oleum is proud to introduce Cabinet Transformations® Do-It-Yourself Cabinet Refinishing System and Countertop Transformations™ Do-It-Yourself Countertop Coating System. For less than $500 for both products, these two innovative coatings systems put a kitchen "remodel" within reach of any do-it-yourselfer who dreams of giving their kitchen a fresh, up-to-date look.

"The kitchen is truly the heart of the home – a place where the family socializes and entertains guests – an expression of their style and personality. It's no wonder so many homeowners put a stylish, up-to-date kitchen high on their wish list," says Rust-Oleum senior brand manager Ashley Lehrmann. "Our new Cabinet and Countertop Transformations kits empower do-it-yourselfers to update their kitchens and achieve amazing results at a fraction of the time and expense of a traditional kitchen remodel."

Cabinet Transformations® is an innovative cabinet refinishing system that can transform worn, outdated cabinets to the look of beautiful hand-crafted cabinets without stripping, sanding, priming or messy demolition.

The smooth factory-like finish provides superior stain and scratch resistance with topnotch durability, so it stands up to daily wear and tear. It resists scuffing, cracking, chipping and peeling and handles even the toughest non-abrasive household cleaners to keep cabinets looking beautiful for years.

Cabinet Transformations® is available in 70 different color combinations, including popular cabinet colors like Espresso, Cabernet and Toasted Almond - homeowners are sure to find a color that expresses their style and complements their kitchen décor.

Countertop Transformations™ is an innovative countertop coating system that transforms outdated, worn or damaged laminate countertops into beautiful, new surfaces in just one weekend at a fraction of the cost of countertop replacement. It gives do-it-yourselfers the ability to replicate the look of today's most sought-after countertop materials – like natural stone – providing a durable, peel, stain and water resistant finish that stands up to the toughest non-abrasive household cleaners to stay beautiful looking for years. It is available in today's most popular countertop finishes.

Both Cabinet Transformations® and Countertop Transformations™ are backed by a 100% Satisfaction Guarantee. A dedicated Product Support line is also available for assistance with projects, if needed. For more information about Cabinet Transformations® and Countertop Transformations™ – or for kitchen "remodeling" ideas, visit www.RustoleumTransformations.com.

About Rust-Oleum®:

One of America's most recognized and trusted names, Rust-Oleum® is the number one brand of small project paints. Its brands and products span the consumer and industrial small project paints, primers, specialty coatings and wood care categories and include such trusted names as Rust-Oleum® , Stops Rust®, Painter's Touch®, American Accents®, EPOXYSHIELD®, Varathane®, Zinsser®, Wolman™ Wood Care Products, Modern Masters® and Watco®.

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For Immediate Release
Contact: Stephanie Weiss at 847-816-2257
Or Sweiss@rustoleum.com

Redefine Cabinet Replacement with New Rust-Oleum® Cabinet Transformations®

Vernon Hills, Ill. - Cabinets are the focal point of any kitchen. They can add style and warmth to a kitchen's décor – or make it look old and outdated. Unfortunately, because new kitchen cabinets are expensive – not to mention time-consuming and difficult to install - many homeowners resign themselves to living with old, tired cabinets that don’t reflect their style or personality.

Fortunately, now there's an alternative that puts the look of new factory-finished cabinets within reach of any do-it-yourselfer - new Rust-Oleum® Cabinet Transformations® Do-It-Yourself Refinishing System. This innovative coating system transforms the look of old, worn cabinets into the look of beautiful hand-crafted cabinetry, at a fraction of the cost of installing new – without the downtime or mess associated with cabinet replacement or refacing.

"Cabinet Transformations gives homeowners the power to transform their kitchen without the expense of buying new cabinets or hiring a contractor," says Rust-Oleum® senior brand manager Ashley Lehrmann. "Plus it eliminates the mess and lengthy downtime associated with cabinet replacement or refacing."

A ground-breaking coating system, Cabinet Transformations® is formulated to give out-of-date cabinets a factory-like finish without stripping, sanding or priming. Ideal for wood, melamine and laminate cabinetry, do-it-yourselfers can get professional results in just a few simple steps:

  • Step 1: Clean and degloss the surface with the Cabinet Transformations® Deglosser and Scrub Pad.
  • Step 2: Apply the Cabinet Transformations® Bond Coat.
  • Step 3: As an optional step, apply Cabinet Transformations® Decorative Glaze.
  • Step 4: Apply the Cabinet Transformations® Protective Top Coat. It's really that simple!

Cabinet Transformations® is available in 70 different color combinations, including popular cabinet colors like Espresso, Cabernet and Toasted Almond - homeowners are sure to find a color that expresses their style and complements their kitchen décor.

The smooth factory-like finish provides superior stain and scratch resistance with topnotch durability, so it stands up to daily wear and tear. It resists scuffing, cracking, chipping and peeling and handles even the toughest non-abrasive household cleaners to keep cabinets looking beautiful for years to come. It's great for updating the look of bathroom vanities and furniture too.

The Cabinet Transformations® kit comes complete with almost everything needed for a successful refinishing project including Deglosser, Scrub Pad, Bond Coat, Decorative Glaze, Glazing Cloth, Protective Top Coat and Stir Sticks. It also includes step-by-step instructions (in both English and Spanish) and an instructional DVD to make the cabinet refinishing project even easier.

Cabinet Transformations® is backed by a 100% Satisfaction Guarantee. A dedicated Product Support line is also available for assistance with projects, if needed. For more information about Cabinet Transformations – or for kitchen "remodeling" ideas, visit www.RustoleumTransformations.com.

About Rust-Oleum®:

One of America's most recognized and trusted names, Rust-Oleum® is the number one brand of small project paints. Its brands and products span the consumer and industrial small project paints, primers, specialty coatings and wood care categories and include such trusted names as Rust-Oleum®, Stops Rust®, Painter's Touch®, American Accents®, EPOXYSHIELD®, Varathane®, Zinsser®, Wolman™ Wood Care Products, Modern Masters® and Watco®.

Download PDF Version


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